At Arccos Golf
As the sole product designer at golf's leading data and AI platform, I owned the experience end-to-end, from the core in-round interface used by over 100,000 golfers to AI features built on PGA Tour data.
For in-depth details of my work, please contact me.
New In-Play Experience
A ground-up redesign of the core GPS and shot-tracking experience golfers use every round, replacing an eight-year-old interface with a map-first design built for one-thumb use in direct sunlight.
Moving every action into contextual bottom sheets cut the taps to edit a shot in half and kept golfers on the map the entire time. Catastrophic rounds dropped by more than half, and a retention metric that had declined for over a year reversed by 15 points.
Shipped June 2025
AI Caddie
Arccos's original AI Caddie had aged, and golfers were losing trust in its accuracy. We rebuilt it from the back end up, using machine learning to detect trees and course shapes straight from satellite imagery so the optimal strategy could be generated automatically for any hole.
On the tee, it gives a recommended play plus two customizable alternates and a dispersion circle showing where to aim. Around the green it shows the smart miss and distances to every hazard, all in a new interface that is powerful enough for a scratch player and approachable enough for everyday golfers.
Shipped June 2025
PGA Tour Quality Shots
Shortly after Arccos became the official game tracker of the PGA Tour through a new partnership and investment round, we built a feature to bring that partnership to life. It benchmarks a member's approach shots against the pros, giving golfers a way to measure their best swings against Tour quality and show them off to friends.
The design borrowed from social media, where the content is the hero. A stories-style flow let players tap through the most memorable shots from their round and share whichever they wanted. Members loved it, and it substantially grew our organic reach and shares.
Shipped August 2024
MagicEdit
Most golfers never edited their rounds, so half their data was wrong. MagicEdit uses machine learning to clean up shots automatically, starting from a moment golfers already trust: confirming their scorecard.
The system auto-verifies the holes it is confident about and only pulls the golfer in where it matters. Rounds that used to go untouched now get cleaned up in under a minute.