User Research
I approach user research with a deep curiosity and empathy, striving to understand the motivations, pain points, and goals of users through methods like interviews, surveys, and user testing. I prioritize gathering qualitative and quantitative data to inform and validate my design decisions, ensuring that the final product truly meets the needs and delights the intended users.
Information Architecture
I work to organize and structure content in a way that makes it easy for users to find and use. I prioritize understanding the hierarchy of information and designing intuitive navigation systems, ensuring that users can easily and efficiently access the information they need.